Tag Archive for "tablet media"

The role of devices in the sales funnel

This is a great post for anyone looking at the impact of different devices on the path to purchase. I was particularly interested in role of tablets in researching and shopping, however the US report, also looks at PCs/laptops and smart phones. The research was conducted by mobile advertising company inMobi and researcher Mobetext, and released a couple of days ago.

Tablet penetration to triple in 2012 – good news for publishers & advertisers

The Australian Multi-Screen Report confirms the rapid adoption of tablet devices in Australia, with 15% of households now owning a tablet. This figure is predicted to hit 39% this year. One of the most interesting points out of this report, (co-authored by research house Nielsen, and TV audience measurement bodies OzTam and Regional TAM) is that online video viewing has increased from 2% in 2010 to 5% for 2011. This research helps to position the tablet device as an effective channel for content distribution. This was also emphasised at the recent launch of AIMIA's Tablet Publishing Guidelines - A Content Revolution, at ...