Tag Archive for "pricing"

Coca-Cola rewards agencies for truly innovative work

Coca-Cola is extending its value based compensation structure, giving its agencies the opportunity to earn 30% bonus particularly on innovative projects. According to the article in Ad Age the company is applying a "70-20-10" rule, meaning a standard performance-based compensation for the 70% of work that agencies are most used to doing. In addition, agencies can take advantage of  a guaranteed minimum bonus for the 20% of projects labeled "evolved" or the 10% for projects being tackled for the first time. Plus, there's the opportunity to earn another 5% of the guaranteed minimum in Coca-Cola's new agency bonus structure. I wrote ...