Tag Archive for "managing digital services"

Getting the best performance from your digital services supplier

Why do some digital service providers produce the goods while others fail to deliver on revenue and engagement expectations? What makes the difference between an average performer and a great one? A great agency provides innovation, market intelligence, benchmarking and strategy over and above the contracted digital marketing campaign or ecommerce, app or web build. A great agency moves from a short term focus on the transaction to a trusted advisor, contributing advice and lateral learnings gained from other industry sectors on improving workflows, fine-tuning processes and breaking down silos within an organisation. Setting up for success is key to getting the ...

Maximising the value of your digital business – and heading for the exit

Consolidation in the digital agency sector continues with the acquisition of digital agency Reactive by consulting firm Accenture in late November. Founded in 1997, Reactive Media was one of Australia’s largest independent digital agencies, headquartered in Melbourne with offices in Sydney, London, New York and Auckland. Highly successful, the agency has marquee clients such as Nissan, Coles Supermarkets, Tesco (UK) and most recently winning Goodman Fielder's digital strategy. The Reactive acquisition caps off a busy year for mergers and changes in the digital/mobile agency landscape with: Ogilvy Australia taking full ownership of digital agency Bullseye with over 100 staff in September DT (part of ...

Client perspective: Interview with UTS’s Peter Moloney

What's your day job?  I'm a senior project manager based within the IT division of the University of Technology, Sydney. I work on projects in the university's IT capital management portfolio.   How did you get started in digital? My start was in information science. My first job was as a research assistant on a project mapping the killing fields of the Khmer Rouge in Cambodia. We were using GPS technology to map sites and generate interactive maps.   What’s your current favourite book, website, blog or source of inspiration on project management? Don't really have one. I often refer to PM standard manuals at the university.   What ...

Interview with UX specialist, James Breeze, CEO, Objective Digital

What's your day job? I run my businesses (Objective Asia in Singapore and Objective Digital in Sydney) with my wife and business partner Kylie. What type of projects does your company work on – how long do they run? We work mainly in finance, telco, travel and FMCG; helping companies understand their customers' experiences using eye tracking and other psychological research techniques. The outcomes of our work include design recommendations that improve consumer experiences across business systems, websites, mobiles and shopping environments. How did you get started in digital? My work as an Organisational Psychologist in HR and Change Management was not as exciting as ...

Interview with Adam Good, Director of Digital Media and Content at Telstra Media

What's your day job? Director of Digital Media and Content at Telstra Media. The position is accountable for a suite of products in entertainment, news, sports, lifestyle and personalisation that are delivered across four digital screen platforms mobile, web, tablet and IPTV.   What type of projects does your company work on – how long do they run? Telstra Media was established to manage all of Telstra Corporation's end-to-end media capabilities. The portfolio includes: 50% ownership of FOXTEL Pay TV business, award winning IPTV platform the T-Box, BigPond web and mobile portal properties, BigPond TV, BigPond Movies, Sensis directory business including Yellow, AFL.com.au, ...

Interview with Tim Parson, Chief Innovation Officer, Quickflix

What's your day job? Chief Innovation Officer at Quickflix.   What are you working on at the moment? Xbox, gamification, and celebrations for the first anniversary of our streaming launch!   How many staff do you have in total We have about 100 (full time and part time), and I currently have 17 who work directly for me.   In your experience on client side, what are the major roadblocks or problems in doing good business with your agencies/contractors? Tough question ! We're an attractive client - who wouldn't want to work with movies + TV content right !? - but also a very demanding one. Quickflix runs lots of ...

Managing digital agencies – the client perspective

Is risk sharing becoming more common for digital projects? We’re hearing more about this approach, and in fact had a great presentation from Melissa Firth, Manager of Product Development for ABC Commercial as part of the expert panel at the Advanced Digital Project Management workshop last week. The rise of risk sharing Melissa talked about the different models which are being explored at ABC Commercial, which include the sharing of IP or keeping IP and sharing revenue which means the developer in invested in the project – and the outcomes – for the long term. ABC Commercial manages a number of contractors for ...