Tag Archive for "management"

Maximising the value of your digital business – and heading for the exit

Consolidation in the digital agency sector continues with the acquisition of digital agency Reactive by consulting firm Accenture in late November. Founded in 1997, Reactive Media was one of Australia’s largest independent digital agencies, headquartered in Melbourne with offices in Sydney, London, New York and Auckland. Highly successful, the agency has marquee clients such as Nissan, Coles Supermarkets, Tesco (UK) and most recently winning Goodman Fielder's digital strategy. The Reactive acquisition caps off a busy year for mergers and changes in the digital/mobile agency landscape with: Ogilvy Australia taking full ownership of digital agency Bullseye with over 100 staff in September DT (part of ...

Managing profitability & choose the right billing method

We’ve talked before in previous posts about managing profitability through the continuous management of time, cost, scope & stakeholders. However another way to manage profitability, and particularly your cash flow is to select the right billing method for your agency – and your client. 7 common billing methods Three phase : Scope up front, Production 50% production 50% at the end Top and Tail: 50/50 Start & Finish Pre bill: Requires payment up front Post bill: Requires payment at the end Retainer: agreed fixed amount per month for services Monthly accrued: tally the percentage completed at the end of each month Time & Materials: bill at the end ...