Tag Archive for "growth strategy"

Finding hunters is the biggest business issue for agencies

What’s the biggest challenge facing digital agencies? The current challenge is finding good hunters according to the business owners I interviewed recently. It’s about finding and getting new business. Or as one agency head put it: “The challenge is getting a foot in the door that’s not even open. We can’t find the right people to do that.“ It's incredibly difficult to find people that can actually sell digital services to major corporates or government. Recruitment agency S2M Co-founder & CEO David Jackson, agrees: “More than ever agencies are looking to hire pure hunters.” There is still a role for account managers or farmers ...

How big should you go? Part 2

Continuing the discussion in Part 1, on ways to grow a digital agency. One way is strategic investment; another is pure grit and hard work to grow organically. A largish digital agency with IP around a platform and some hefty media contracts is quietly in the process of securing strategic investment to help it scale up and meet growth targets (including overseas) sooner. This deal will probably stay under the radar so I can’t tell you who it is. And news in the last week or so that independent creative & media agency Razor has sold a ‘significant equity stake to ex ...

How big should you go? Part 1

What’s the best size for a digital agency? This is such an interesting topic, so make sure you read Part 2 (coming out shortly). Recently I’ve been speaking to a few agencies at the 12 – 15 staff level, who have got a great business but struggle to get beyond that level, and asked corporate advisor Matt Costello (who is the workshop leader of MBA in a Day) for his take. Matt points out that: “The main reason is that agency founders are fantastic at digital but don’t necessarily have the capacity or management skills to manage a growing business. They ...