Tag Archive for "digital agencies"

Cuddles and virtual teams

It’s not often that one discusses the use of hormones as a management tool. However this recent article in the Sydney Morning Herald on the power of feel-good hormone oxytocin, prompted me to do some more reading. Research conducted by professor of economics Dr Paul Zak suggests that oxytocin or as he calls it the ''moral molecule'' is behind all human virtue, trust, affection  and love. It is the social glue that keeps society together.  His initial field of research in economics was to understand why  people behave more generously than traditional economic models predict that they should – i.e. the ...

Interview with Adam Quirk, MassMedia Studios

What's your day job? I’m the Managing Director of MassMedia Studios, a full service digital agency delivering informed creative for clients that need to get true cut through and penetration in an integrated way, across a range of mediums. Practically speaking it sees me balancing both the management of the different business functions, with supporting our key clients to ensure we help them achieve their goals.   What type of projects does your company work on – how long do they run? We have two main outputs, digital marketing campaigns and digital development. A campaign can be a short burst execution running only ...

Why acceptance certificates should be a crucial part of your agency’s processes

How many of you issue acceptance certificates? There was a momentary silence when Julie Bray from Ventiv raised this at the recent Advanced Digital Project Management workshop in Melbourne. There are many forms like the statement of work and contract where you’re chasing the client for sign-off, and it's daunting to think you need to chase them again for the acceptance certificates. However, acceptance certificates are just as important for your commercial success says Julie. The concept is borrowed from the building world where completion or occupancy certificates are mandated for safety, and as a payment milestone. As the agency, you issue ...

Interview with Jason Davey, Bullseye

What's your day job? As Managing Director, my role is essentially split between providing clients with strategic advice and leading our team to deliver great results. That involves a lot of communication and staying one step ahead at all times. What type of projects does your company work on – how long do they run? Bullseye works on all manner of digital projects; from campaigns to building apps to million-dollar enterprise website solutions. We have a heritage in being able to tackle technically complex projects that purely creative agencies can’t handle, whilst also being able to handle creative work that needs interactive ...

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