Tag Archive for "digital agencies"

Getting the best performance from your digital services supplier

Why do some digital service providers produce the goods while others fail to deliver on revenue and engagement expectations? What makes the difference between an average performer and a great one? A great agency provides innovation, market intelligence, benchmarking and strategy over and above the contracted digital marketing campaign or ecommerce, app or web build. A great agency moves from a short term focus on the transaction to a trusted advisor, contributing advice and lateral learnings gained from other industry sectors on improving workflows, fine-tuning processes and breaking down silos within an organisation. Setting up for success is key to getting the ...

New workshop assists digital services businesses to grow and exit

We're delighted to invite experienced entrepreneur, corporate advisor and investor, Matt Costello, to lead a new workshop called Valuing and Growing your Digital Business to be held in Sydney on 14 October, 2015. Mini MBA for digital agencies Bookings now open for the intensive one-day. Key outcomes of this business bootcamp for digital workshop Business Valuations - what acquirers looking for and how they value the digital business Management Dashboards - how to best track the right information in your business. You will build a dashboard on the day Financial Management - understanding the balance sheet, business case developments and financial ratios specific to digital Press ...

Losing independence: acquisitions in the digital agencies sector

Another independent agency bites the dust with the recent announcement that digital agency Webling Interactive has been acquired by ad agency J Walter Thompson. Webling, started in 2004, has a stable of pedigreed clients including Amex, CommSec, Coca Cola, Coles, Fuji Xerox, Google, Mirvac, and Yates. The agency has been well recognised, with Webling's "My Garden" app for Yates winning the IAB creative showcase award, and an Amy at the Digital Industry Association of Australia's AIMIA Awards. While the sale was for an undisclosed amount, for the year ending June 30, Webling's revenues were 4.4 million Australian Dollars ($3.21 million), with ...

Maximising the value of your digital business – and heading for the exit

Consolidation in the digital agency sector continues with the acquisition of digital agency Reactive by consulting firm Accenture in late November. Founded in 1997, Reactive Media was one of Australia’s largest independent digital agencies, headquartered in Melbourne with offices in Sydney, London, New York and Auckland. Highly successful, the agency has marquee clients such as Nissan, Coles Supermarkets, Tesco (UK) and most recently winning Goodman Fielder's digital strategy. The Reactive acquisition caps off a busy year for mergers and changes in the digital/mobile agency landscape with: Ogilvy Australia taking full ownership of digital agency Bullseye with over 100 staff in September DT (part of ...

Project Management Tools for Digital Agencies

I haven’t met a project manager yet who has found the perfect project management tool. They’re generally working with two or three systems, as one size rarely fits all. So is there one tool out there that does the job for digital agencies? The answer is…it depends on the task. Do you need to create a project plan or track or as a collaboration/communications tool? What’s the size of your agency and how many people will use it? While you can’t beat trust old Excel for simplicity, here are some common tools rated highly by local agencies (note that license and set up ...

Interview with James Witika, Friday Media

What's your day job? My business card currently says Chief Operating Officer, but my day generally consists of: General Manager / Web Developer / Project Manager / Team Manager / Business Analyst - I wear all sorts of hats throughout my day. What type of projects does your company work on – how long do they run? With Friday Media's recent absorption of Lambda Software (the Hannan Group's custom software arm), it's incredibly broad.  Currently, we've got projects ranging from simple social media apps to custom business critical software. As a result, project lengths can be anywhere from a couple of weeks to a couple ...

Agile Software Development for Managers – Point of View

by Tim Parsons, Director of Product Innovation at Mi9  In the Academy Award-winning 2010 caper Inception, a crew of technicians enter each other’s dreams in a dramatic quest to plant an entirely original idea in the mind of an industry scion, that they hope will change the world. Inception is an example of a group of people adapting in real-time to circumstances, each person bringing all their abilities, imagination and drive to the problem: no passengers. Inspiring, thrilling stuff. Now think of your development team: developers, data folks and designers. Do you see them operating like the crew in inception ? Or more ...

Finding hunters is the biggest business issue for agencies

What’s the biggest challenge facing digital agencies? The current challenge is finding good hunters according to the business owners I interviewed recently. It’s about finding and getting new business. Or as one agency head put it: “The challenge is getting a foot in the door that’s not even open. We can’t find the right people to do that.“ It's incredibly difficult to find people that can actually sell digital services to major corporates or government. Recruitment agency S2M Co-founder & CEO David Jackson, agrees: “More than ever agencies are looking to hire pure hunters.” There is still a role for account managers or farmers ...

Interview with UX specialist, James Breeze, CEO, Objective Digital

What's your day job? I run my businesses (Objective Asia in Singapore and Objective Digital in Sydney) with my wife and business partner Kylie. What type of projects does your company work on – how long do they run? We work mainly in finance, telco, travel and FMCG; helping companies understand their customers' experiences using eye tracking and other psychological research techniques. The outcomes of our work include design recommendations that improve consumer experiences across business systems, websites, mobiles and shopping environments. How did you get started in digital? My work as an Organisational Psychologist in HR and Change Management was not as exciting as ...

How big should you go? Part 2

Continuing the discussion in Part 1, on ways to grow a digital agency. One way is strategic investment; another is pure grit and hard work to grow organically. A largish digital agency with IP around a platform and some hefty media contracts is quietly in the process of securing strategic investment to help it scale up and meet growth targets (including overseas) sooner. This deal will probably stay under the radar so I can’t tell you who it is. And news in the last week or so that independent creative & media agency Razor has sold a ‘significant equity stake to ex ...

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