Tag Archive for "app discovery"

Marketing your app – practical advice

Paul Alex Gray from kids game developer Bubble Gum Interactive gave a fab presentation on marketing of their flagship game – Little Space Heroes, an online kids game. Marketing strategies used encompassed: The right message - framing the messaging around the outcomes delivered to your customer ensuring that it passes “so what” test Well written content SEO (which is useless without well written content) Multiple channels ensure repetition of the message PR including mainstream media & bloggers Paul’s explanation of the practicalities in approaching bloggers was really instructive. Each of the bloggers around the world was approached individually. It took a great deal of effort in understanding ...