Managing Agile Waterfall Business for ROI

Full scale ‘pure’ agile is not for everyone. Most companies need to work within the boundaries of a fixed funding or annual operating program and processes. And if operating in a highly regulated or complex environment, introducing agile is difficult.


This one-day seminar on 31 March investigates how to take the best from both worlds, manage agile in a waterfall environment and still deliver ROI. It also brings together the C-suite of product, business, program, finance and legal managers.

The highly regarded speaker panel will help you deliver business by

  1. Understanding what elements of agile to use – and what to leave out
  2. Managing agile in highly regulated environments
  3. Reviewing the need for the business case
  4. Minimising legal & commercial risk of agile projects client and agency side
  5. Setting up a pilot and  transition action plan

with case studies and contributions from                 brainmates

Join the conversation on agile business + product with:

  • Chief Digital Officers, Heads of Online/Digital
  • Chief Marketing Officers, Digital Marketers
  • PMO
  • Heads of Digital Services
  • Product Owners/Managers
  • Capability Managers
  • Program/Project Managers

Bookings now open for the seminar on March 31 in Sydney. For further detail contact claudia(at) or visit the Managing Agile in a Waterfall program page.

About Claudia Sagripanti

Involved in the evolution of mobile marketing and advertising from the early years, including co-founding Mobile Marketing and Advertising Awards, founding chair of AIMIA's Mobile Industry Group, development of mobile advertising guidelines for industry as well as commercialisation strategy.