The role of devices in the sales funnel

This is a great post for anyone looking at the impact of different devices on the path to purchase. I was particularly interested in role of tablets in researching and shopping, however the US report, also looks at PCs/laptops and smart phones.

The research was conducted by mobile advertising company inMobi and researcher Mobetext, and released a couple of days ago.

About Claudia Sagripanti

Involved in the evolution of mobile marketing and advertising from the early years, including co-founding Mobile Marketing and Advertising Awards, founding chair of AIMIA's Mobile Industry Group, development of mobile advertising guidelines for industry as well as commercialisation strategy.

  • Shanelle Jul 16, 2012 at 20:54

    Hi Claudia,
    I’m not sure I understand this infographic properly.
    The numbers don’t add up for me and I’m unsure how the user’s consideration is different on each device. Could you expand on the blog to add some more context.
    I am sure there is a nugget of inspiration that I’m missing.

    • Claudia Sagripanti Jul 18, 2012 at 13:13

      Will do Shanelle. Australian data is due out shortly so I’ll chase that up