Mobile commerce grows massively in Australia

Paul Buchanan, Head of Mobile for PayPal Australia spoke at Metro Screen’s the business of mobile apps last week. In a fascinating presentation on the increasing appetite for mobile payments he gave some information on the PayPal Australia growth:

  • 1.5 million of PayPal Australia’s 4.5 million users have transacted on mobile.
  • Mobile payment volumes grew 5 times in Australia
  • Over  20,000 PayPal AU merchants have accepted their first mobile   payment since March 2011

This local activity is being driven by

  • 500,000 Unique visitors to mobile web/day (86% year on year growth) (Nielsen – Jan 2012)
  • Mobile shopping searches increased 220% year on year  (Google Jan 2012)
  • 25% of 2011 Christmas related shopping searches on mobile  (Google – Jan 2012)

International trends in mobile commerce & payments

A great read on mobile shopping trends from the IAB USA (May 2012). Key stats include:

  • The #1 reason for purchasing on mobile is convenience say 76% of respondents
  • 53% of shoppers stopped an in-store purchase because of their phone. Finding a better price is the key reason behind this
  • 73% have used their mobile in-store to:
    • Check prices
    • Take a photo
    • Send to others
    • Find product details
    • Find nearby sellers
    • Check for deals

PayPal recently launched their answer to Square, called PayPal Here which enables merchants to take payments via a device on the phone or iPad. No figures are available on the uptake of PayPal Here in Australia, while Square is only available in the US.

About Claudia Sagripanti

Involved in the evolution of mobile marketing and advertising from the early years, including co-founding Mobile Marketing and Advertising Awards, founding chair of AIMIA's Mobile Industry Group, development of mobile advertising guidelines for industry as well as commercialisation strategy.