Currently browsing category: Mobile

Choosing mobile apps developers – a checklist

With so many agencies and developers claiming mobile expertise, it's hard to know who has the right stuff.  There are some great developers who deliver a great app or service. And then there others who are jumping on the mobile bandwagon, and deliver an inferior product. Based on vetting quite a few mobile apps developers over the last couple of years, here's what I look for... Choosing a mobile apps developer - essentials you need to know First of all, choose a developer who specialises in the type of app you want to build. Do they have experience and a track record ...

Managing digital agencies – the client perspective

Is risk sharing becoming more common for digital projects? We’re hearing more about this approach, and in fact had a great presentation from Melissa Firth, Manager of Product Development for ABC Commercial as part of the expert panel at the Advanced Digital Project Management workshop last week. The rise of risk sharing Melissa talked about the different models which are being explored at ABC Commercial, which include the sharing of IP or keeping IP and sharing revenue which means the developer in invested in the project – and the outcomes – for the long term. ABC Commercial manages a number of contractors for ...

Dollar value of mobile vs tablet shopping

Tablets are becoming a device for shopping. PayPal has looked at the difference in value of shopping baskets – really interesting to compare the basket dollar value: Tablet shopping basket Used primarily at home Shared device Large screen, better interaction, portable 61% apps / 39% web Browse-to-buy conversion 2x higher than smartphones ASP of ~$80Phone Phone shopping basket Used everywhere Individual device Small screen, infinitely portable, taken everywhere 85% apps / 15% web Mobile traffic 2x higher than tablets ASP of ~$60 (Sources:  eMarketer, US Mobile Commerce Forecast, Jan. 2012; Arbitron Mobile, May 2011; IBM; PayPal). What this suggests is that companies need to have different shopping optimisation strategies to cater for the different usage on ...

Marketing your app – practical advice

Paul Alex Gray from kids game developer Bubble Gum Interactive gave a fab presentation on marketing of their flagship game – Little Space Heroes, an online kids game. Marketing strategies used encompassed: The right message - framing the messaging around the outcomes delivered to your customer ensuring that it passes “so what” test Well written content SEO (which is useless without well written content) Multiple channels ensure repetition of the message PR including mainstream media & bloggers Paul’s explanation of the practicalities in approaching bloggers was really instructive. Each of the bloggers around the world was approached individually. It took a great deal of effort in understanding ...

Mobile commerce grows massively in Australia

Paul Buchanan, Head of Mobile for PayPal Australia spoke at Metro Screen’s the business of mobile apps last week. In a fascinating presentation on the increasing appetite for mobile payments he gave some information on the PayPal Australia growth: 1.5 million of PayPal Australia’s 4.5 million users have transacted on mobile. Mobile payment volumes grew 5 times in Australia Over  20,000 PayPal AU merchants have accepted their first mobile   payment since March 2011 This local activity is being driven by 500,000 Unique visitors to mobile web/day (86% year on year growth) (Nielsen – Jan 2012) Mobile shopping searches increased 220% year on year  (Google Jan 2012) 25% ...