Currently browsing category: Marketing

Marketing your app – practical advice

Paul Alex Gray from kids game developer Bubble Gum Interactive gave a fab presentation on marketing of their flagship game – Little Space Heroes, an online kids game. Marketing strategies used encompassed: The right message - framing the messaging around the outcomes delivered to your customer ensuring that it passes “so what” test Well written content SEO (which is useless without well written content) Multiple channels ensure repetition of the message PR including mainstream media & bloggers Paul’s explanation of the practicalities in approaching bloggers was really instructive. Each of the bloggers around the world was approached individually. It took a great deal of effort in understanding ...

Habits Are The New Viral, but content matters more

Get up, check email, news and social media sites, breakfast, coffee. In the evening, dinner, TV/internet/mobile, clean teeth, bed, check social media, sleep. Repeat. Habits matter. The key to the success of any start up is their ability to manipulate behaviours – to become habit forming, says Nir Eyal, in a recent Tech Crunch article. He states, correctly in my view, that “the economic value of web businesses increasingly depends on the strength of the habitual behaviour of their users.” The difference between a start up winner and loser, therefore is the ability to develop these habits. It’s the first I’ve heard of the ...