Currently browsing category: Digital

Marketing your app – practical advice

Paul Alex Gray from kids game developer Bubble Gum Interactive gave a fab presentation on marketing of their flagship game – Little Space Heroes, an online kids game. Marketing strategies used encompassed: The right message - framing the messaging around the outcomes delivered to your customer ensuring that it passes “so what” test Well written content SEO (which is useless without well written content) Multiple channels ensure repetition of the message PR including mainstream media & bloggers Paul’s explanation of the practicalities in approaching bloggers was really instructive. Each of the bloggers around the world was approached individually. It took a great deal of effort in understanding ...

The art & science of scoping management

Scoping is the make or break element of the project. It’s a major determinant of  the project’s profitability – and success – as it relies on the correct assessment of hours, inputs and resources. Scope creep is one of the most common reasons projects run late and over budget. As a project manager, your most important role is scope management as it directly impacts the bottom line, contributes to success of the project as well as the company, client satisfaction, and your own professional development. Scoping is done early in the project life-cycle. The output is the project plan which sets out ...

Testing is like sex

If it’s not fun you’re doing it wrong! A big and bold claim at Metro Screen’s Metro Apps Lab recently.  We heard from Anne-Marie Charrett from Testing Times, who set a task to test an existing app (coin flipping) in the app store. First of all we picked up the variations in the naming convention  between the free and paid version – and numerous other mistakes  as well as a fundamental bug (when restarting the app).  And disappointinly, there was a different experience between the iPhone and Android version (on the Samsung Galaxy). The group identified over 20 issues in 20 ...

Top wireframing tools

I’m involved with Metro Screen’s MetroAppsLab - a mini hackathon/lab for mobile apps development. Oliver Weidlich of Mobile Experience came in and gave a great presentation on wireframing – a how-to and why. 7 reasons to use wireframes in mobile app design To create the skeleton of the application To progress sketches to higher fidelity To formally plan out the interaction between the screens in more detail and all the functionality Investigate different paths To use more accurate relative sizing To use OS elements Create assets for usability testing While the benefits of wireframing are clear, the decision on what tool to use is a bit more complicated, depending ...

Interview with Chris Pile

 What's your day job? Managing Director of TheFARM. What type of projects does The Farm work on – how long do they run? All things digital. If we can create a way for people to connect to brands then we do it. Most recently we have worked on apps for both mobile and social media and have developed an IPTV channel with Sony for one of our clients. We run social spaces for most of our clients which involves content strategy, creation and community management. We also have a large tech capability so projects in the business range from a week to 6 ...

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