Currently browsing category: Digital

Getting the best performance from your digital services supplier

Why do some digital service providers produce the goods while others fail to deliver on revenue and engagement expectations? What makes the difference between an average performer and a great one? A great agency provides innovation, market intelligence, benchmarking and strategy over and above the contracted digital marketing campaign or ecommerce, app or web build. A great agency moves from a short term focus on the transaction to a trusted advisor, contributing advice and lateral learnings gained from other industry sectors on improving workflows, fine-tuning processes and breaking down silos within an organisation. Setting up for success is key to getting the ...

Digital Disruption in Australia Review

It’s a short read, but there's a lot packed in to this very useful guide to mergers and acquisitions in the technology, media and telecommunications sectors specific to Australia. Written by entrepreneur and leading technology lawyer Nick Abrahams, Digital Disruption in Australia: A guide for Entrepreneurs, Investors & Corporates is a wake-up call for the entire economy. It is estimated that over 50 percent of Australian businesses are currently affected in some way by digital disruption. It's not all bad with digital disruption revitalising the tech sector with the greatest rate of change in the last two  years. Abrahams provides a well ...

Managing Agile Waterfall Business for ROI

Full scale 'pure' agile is not for everyone. Most companies need to work within the boundaries of a fixed funding or annual operating program and processes. And if operating in a highly regulated or complex environment, introducing agile is difficult. This one-day seminar on 31 March investigates how to take the best from both worlds, manage agile in a waterfall environment and still deliver ROI. It also brings together the C-suite of product, business, program, finance and legal managers.

Maximising the value of your digital business – and heading for the exit

Consolidation in the digital agency sector continues with the acquisition of digital agency Reactive by consulting firm Accenture in late November. Founded in 1997, Reactive Media was one of Australia’s largest independent digital agencies, headquartered in Melbourne with offices in Sydney, London, New York and Auckland. Highly successful, the agency has marquee clients such as Nissan, Coles Supermarkets, Tesco (UK) and most recently winning Goodman Fielder's digital strategy. The Reactive acquisition caps off a busy year for mergers and changes in the digital/mobile agency landscape with: Ogilvy Australia taking full ownership of digital agency Bullseye with over 100 staff in September DT (part of ...

Finding hunters is the biggest business issue for agencies

What’s the biggest challenge facing digital agencies? The current challenge is finding good hunters according to the business owners I interviewed recently. It’s about finding and getting new business. Or as one agency head put it: “The challenge is getting a foot in the door that’s not even open. We can’t find the right people to do that.“ It's incredibly difficult to find people that can actually sell digital services to major corporates or government. Recruitment agency S2M Co-founder & CEO David Jackson, agrees: “More than ever agencies are looking to hire pure hunters.” There is still a role for account managers or farmers ...

Digital industry salaries predicted to increase in next 12 months

AIMIA’s Digital Agency Salary survey released last week reveals some interesting insights into employment trends in the digital sector. The survey was circulated to AIMIA member digital agencies. Key findings include: Salaries increased on average 7 % in the last 12 months Salaries are expected to increase by 5% in the next year Employee benefits/incentives offered include training, flexible work hours, benefits or bonuses, mobile phone allowance, car parking and extra annual leave. Agencies are sourcing new hires using a variety of channels. Word of mouth was rated as the most efficient strategy by 34% of respondents. This was followed by the use of recruitment ...

Interview with UX specialist, James Breeze, CEO, Objective Digital

What's your day job? I run my businesses (Objective Asia in Singapore and Objective Digital in Sydney) with my wife and business partner Kylie. What type of projects does your company work on – how long do they run? We work mainly in finance, telco, travel and FMCG; helping companies understand their customers' experiences using eye tracking and other psychological research techniques. The outcomes of our work include design recommendations that improve consumer experiences across business systems, websites, mobiles and shopping environments. How did you get started in digital? My work as an Organisational Psychologist in HR and Change Management was not as exciting as ...

POV – Windows 8: Winning the war

With the introduction of Windows 8, Smart glass and Xbox 720 rumoured to be released over the coming months, is Microsoft emerging as the front runner in living room technology in the battle to dominate the consumer market? Lost a few battles, but not the war There is no doubt that Microsoft is at a crucial tipping point in the success of the company. What is not clear yet is whether Windows 8 is the tip of the iceberg of a longer term strategy which will see them dominate enterprise and domestic markets. It is well documented that Microsoft products and web technologies ...

Interview with Grant Klein, Boomworks

What's your day job? As Co-founder and Managing Director of Boomworks I work closely with our management team to make sure the company continues to deliver on the promise we make to everyone that works with us – staff and clients. The more invigorating side to the equation  is talking about the work and sharing some of the great things we do with new clients.  Reading legal documents tends to fall on the less exciting side but is equally critical to the business. That said, if the coffee machine breaks down, that tends to take priority!   What type of projects does ...

RIP digital agencies?

Is the ‘digital agency’ dead? VML's Aden Hepburn's recent article Fifty Shades of industry Grey talked about the competition amongst media agencies, creatives, digital houses and PR agencies for an every shrinking nmarketing budget. Which got me thinking - is the digital agency becoming redundant? Witness DT recently rebranding from DT Digital (part of the STW Group). Deepend has repositioned itself as a creative communications agency. TheFARM has dropped “Digital” from its name. Does this mean the end of the digital agency as we know it? Agencies now offer so much more than web development with services offered include: Digital Strategy/Brand Development User-centred Experience Multiplatform Content ...

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