Managing digital agencies – the client perspective
Is risk sharing becoming more common for digital projects? We’re hearing more about this approach, and in fact had a great presentation from Melissa Firth, Manager of Product Development for ABC Commercial as part of the expert panel at the Advanced Digital Project Management workshop last week. The rise of risk sharing Melissa talked about the different models which are being explored at ABC Commercial, which include the sharing of IP or keeping IP and sharing revenue which means the developer in invested in the project – and the outcomes – for the long term. ABC Commercial manages a number of contractors for ...

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