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Interview with Tim Parson, Chief Innovation Officer, Quickflix

What's your day job? Chief Innovation Officer at Quickflix.   What are you working on at the moment? Xbox, gamification, and celebrations for the first anniversary of our streaming launch!   How many staff do you have in total We have about 100 (full time and part time), and I currently have 17 who work directly for me.   In your experience on client side, what are the major roadblocks or problems in doing good business with your agencies/contractors? Tough question ! We're an attractive client - who wouldn't want to work with movies + TV content right !? - but also a very demanding one. Quickflix runs lots of ...

Interview with Jason Davey, Bullseye

What's your day job? As Managing Director, my role is essentially split between providing clients with strategic advice and leading our team to deliver great results. That involves a lot of communication and staying one step ahead at all times. What type of projects does your company work on – how long do they run? Bullseye works on all manner of digital projects; from campaigns to building apps to million-dollar enterprise website solutions. We have a heritage in being able to tackle technically complex projects that purely creative agencies can’t handle, whilst also being able to handle creative work that needs interactive ...

Mobile commerce grows massively in Australia

Paul Buchanan, Head of Mobile for PayPal Australia spoke at Metro Screen’s the business of mobile apps last week. In a fascinating presentation on the increasing appetite for mobile payments he gave some information on the PayPal Australia growth: 1.5 million of PayPal Australia’s 4.5 million users have transacted on mobile. Mobile payment volumes grew 5 times in Australia Over  20,000 PayPal AU merchants have accepted their first mobile   payment since March 2011 This local activity is being driven by 500,000 Unique visitors to mobile web/day (86% year on year growth) (Nielsen – Jan 2012) Mobile shopping searches increased 220% year on year  (Google Jan 2012) 25% ...

The role of devices in the sales funnel

This is a great post for anyone looking at the impact of different devices on the path to purchase. I was particularly interested in role of tablets in researching and shopping, however the US report, also looks at PCs/laptops and smart phones. The research was conducted by mobile advertising company inMobi and researcher Mobetext, and released a couple of days ago.

Carrot or stick approach- what works for getting time sheets done?

Time sheets are boring. Which is why it's so hard to get people to do them - on time. But not having time sheets done is causing headaches for a lot of agencies. We know why they’re important. Time sheets are the foundation for estimating jobs accurately, particularly in the digital services industry where scope changes and cost overruns are very common. But if you are serious about measuring profitability on each job you take on – and to guarantee the long term health of your business, then time sheets are essential. If this part of your business is not working it’s ...

Tablet penetration to triple in 2012 – good news for publishers & advertisers

The Australian Multi-Screen Report confirms the rapid adoption of tablet devices in Australia, with 15% of households now owning a tablet. This figure is predicted to hit 39% this year. One of the most interesting points out of this report, (co-authored by research house Nielsen, and TV audience measurement bodies OzTam and Regional TAM) is that online video viewing has increased from 2% in 2010 to 5% for 2011. This research helps to position the tablet device as an effective channel for content distribution. This was also emphasised at the recent launch of AIMIA's Tablet Publishing Guidelines - A Content Revolution, at ...

AIMIA expands digital training program with Digital Nation

Digital nation rules –  training on core operational and commercial skills vital Delighted to announce the formal launch of Digital Nation,  the training and education arm of VentureOne. Building on the 4 years of running the highly successful series on Digital Project Management, Digital Content Business and Commercialising Video, Digital Nation will focus on workshops and training for digital agencies, web publishers/online services and corporates establishing ecommerce and online retail operations. Digital Nation CEO Claudia Sagripanti says, “We know our approach and format works based on the positive feedback received and that fact that we have trained over 500 people in digital project ...

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