Currently browsing category: General

Getting the best performance from your digital services supplier

Why do some digital service providers produce the goods while others fail to deliver on revenue and engagement expectations? What makes the difference between an average performer and a great one? A great agency provides innovation, market intelligence, benchmarking and strategy over and above the contracted digital marketing campaign or ecommerce, app or web build. A great agency moves from a short term focus on the transaction to a trusted advisor, contributing advice and lateral learnings gained from other industry sectors on improving workflows, fine-tuning processes and breaking down silos within an organisation. Setting up for success is key to getting the ...

Losing independence: acquisitions in the digital agencies sector

Another independent agency bites the dust with the recent announcement that digital agency Webling Interactive has been acquired by ad agency J Walter Thompson. Webling, started in 2004, has a stable of pedigreed clients including Amex, CommSec, Coca Cola, Coles, Fuji Xerox, Google, Mirvac, and Yates. The agency has been well recognised, with Webling's "My Garden" app for Yates winning the IAB creative showcase award, and an Amy at the Digital Industry Association of Australia's AIMIA Awards. While the sale was for an undisclosed amount, for the year ending June 30, Webling's revenues were 4.4 million Australian Dollars ($3.21 million), with ...

Project Management Tools for Digital Agencies

I haven’t met a project manager yet who has found the perfect project management tool. They’re generally working with two or three systems, as one size rarely fits all. So is there one tool out there that does the job for digital agencies? The answer is…it depends on the task. Do you need to create a project plan or track or as a collaboration/communications tool? What’s the size of your agency and how many people will use it? While you can’t beat trust old Excel for simplicity, here are some common tools rated highly by local agencies (note that license and set up ...

Interview with James Witika, Friday Media

What's your day job? My business card currently says Chief Operating Officer, but my day generally consists of: General Manager / Web Developer / Project Manager / Team Manager / Business Analyst - I wear all sorts of hats throughout my day. What type of projects does your company work on – how long do they run? With Friday Media's recent absorption of Lambda Software (the Hannan Group's custom software arm), it's incredibly broad.  Currently, we've got projects ranging from simple social media apps to custom business critical software. As a result, project lengths can be anywhere from a couple of weeks to a couple ...

Are you and your team well for work?

I recently met with an MD from a growing agency who said his biggest challenge with his staff is maintaining energy and focus. It's particularly relevant as recent research emphasises relaxing in order to be more productive (read The New York Times article here). Agency folk are notorious for dealing with multiple conflicting deadlines in an unhealthy way - people are often tired, stressed and overwhelmed. So I'm delighted to recommend the Well for Work program in Sydney as featured recently in CEO Magazine, by health and fitness expert Timo Topp, has launched the Well for Work program to help people ...

Digital Industry Salary Survey 2012 – a sneak peek

The inaugural digital salary survey was launched last week by AIMIA showing the incredible diversity  in the digital services industry. Of the respondents, digital agencies were the biggest group (61%), followed by publishers and then creative agencies which naturally reflects AIMIA members. Key facts from the report: The majority of the respondents reported annual revenues of less than $5 million (60% of respondents) A further 28% were in the $5m to $15m band Average company staff turnover is 18 percent in a year Average length of service is 3 years NSW is the highest paid state, with chief executives paid an average of $288,572 and executive ...

The Rise of Co-working Spaces: A Sharehouse of Ideas

Sick of working in the local cafe? Want access to like-minded creative spirits or entrepreneurs but not on the payroll? The trend of co-working in designated spaces has hit a chord with Sydney freelancers. The rise of co-working spaces started with Creative Places and The Office Space. The Loop have also jumped on board to make connecting with creatives and workspaces as easy as possible. The spaces listings has recently changed so that it's now free to advertise available desks/warehouses/studios etc. Now you only pay-per-lead, i.e. whenever someone inquires about your space you'll get sent all their contact details so that you can get ...

Cuddles and virtual teams

It’s not often that one discusses the use of hormones as a management tool. However this recent article in the Sydney Morning Herald on the power of feel-good hormone oxytocin, prompted me to do some more reading. Research conducted by professor of economics Dr Paul Zak suggests that oxytocin or as he calls it the ''moral molecule'' is behind all human virtue, trust, affection  and love. It is the social glue that keeps society together.  His initial field of research in economics was to understand why  people behave more generously than traditional economic models predict that they should – i.e. the ...

Interview with Adam Quirk, MassMedia Studios

What's your day job? I’m the Managing Director of MassMedia Studios, a full service digital agency delivering informed creative for clients that need to get true cut through and penetration in an integrated way, across a range of mediums. Practically speaking it sees me balancing both the management of the different business functions, with supporting our key clients to ensure we help them achieve their goals.   What type of projects does your company work on – how long do they run? We have two main outputs, digital marketing campaigns and digital development. A campaign can be a short burst execution running only ...

Mobile-optimised sites generate more engagement

Interesting report here from the Internet Advertising Bureau UK on the results of mobile-optimised sites.  The IAB found that the advertisers with a mobile-optimised website enjoyed increased engagement with consumers – up to 2 minutes more. Only 40% of major UK brands had a mobile-optimised site which included Tesco, Marks & Spencer, Boots, Argos and B&Q. The key points: Mobile optimised sites pulled in 192% more unique visitors than their non-optimised alternatives Those sites attracted 304% more daily visitors and 490% more total visits. Visitors who logged a higher dwell time, browsed content for an average of 5 minutes on platforms specifically adapted for this ...

Page 1 of 2 1 2