Currently browsing category: Business strategy

Why acceptance certificates should be a crucial part of your agency’s processes

How many of you issue acceptance certificates? There was a momentary silence when Julie Bray from Ventiv raised this at the recent Advanced Digital Project Management workshop in Melbourne. There are many forms like the statement of work and contract where you’re chasing the client for sign-off, and it's daunting to think you need to chase them again for the acceptance certificates. However, acceptance certificates are just as important for your commercial success says Julie. The concept is borrowed from the building world where completion or occupancy certificates are mandated for safety, and as a payment milestone. As the agency, you issue ...

Interview with Tim O’Neill, Reactive

What's your day job? I’m Joint Managing Director at Reactive. We’re a digital agency and have been running for 15 years. My main focus is working with our major clients, and helping to welcome new ones (you could call it sales & marketing).   What type of projects does your company work on – how long do they run? A typical project is a large Web site that requires some sound thinking up front, a well-considered (and validated) user experience, some complex technical stuff and flawless delivery. We also help to build awareness through online campaigns, search marketing and the like.   How did you ...

The changing digital agency: introducing Llew Jury, Reload Media

What's your day job? Managing Director of Reload Media. What type of projects does your company work on – how long do they run? We work on a range of projects throughout Australia and overseas across digital strategy, SEO, PPC, Social Media and iOS development. How did you get started in digital? I had finished university in 1997 and was meant to go to Indonesia on a DFAT program. However due to the Indonesian government collapsing I didn't go and had to do something in the other thing I had my eye on- the Internet industry. I started in Product Management for a US based video conferencing software tool ...

Why taking time to work on your business changes your life (and fortune).

Agency/digital services business owners and directors gathered in Sydney recently to work on their growth goals at the first Accelerate your Digital Business seminar.  There were some great insights applicable to businesses at all stages of growth. This one-day intensive workshop, hosted by AIMIA & VentureOne, was led by entrepreneur, investor and corporate advisor, Matt Costello. With a great range of experience in the room, the discussion was very passionate, as attendees were looking for guidance on how to. -          Grow  the business by 20% for the next 3 – 5 years -          Expand service offerings -          Increase repeat and ongoing business -          Prepare the business for acquisition We started with a ...

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