Digital Nation

The changing digital agency: introducing Llew Jury, Reload Media

by Claudia Sagripanti on Jun 13, 2012 with No Comments

What's your day job? Managing Director of Reload Media. What type of projects does your company work on – how long do they run? We work on a range of projects throughout Australia and overseas across digital strategy, SEO, PPC, Social Media and iOS development. How did you get started in digital? I had finished university in 1997 and was meant to go to Indonesia on a DFAT program. However due to the Indonesian government collapsing I didn't go and had to do something in the other thing I had my eye on- the Internet industry. I started in Product Management for a US based video conferencing software tool ...

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Carrot or stick approach- what works for getting time sheets done?

by Claudia Sagripanti on May 25, 2012 with 4 Comments

Time sheets are boring. Which is why it's so hard to get people to do them - on time. But not having time sheets done is causing headaches for a lot of agencies. We know why they’re important. Time sheets are the foundation for estimating jobs accurately, particularly in the digital services industry where scope changes and cost overruns are very common. But if you are serious about measuring profitability on each job you take on – and to guarantee the long term health of your business, then time sheets are essential. If this part of your business is not working it’s ...

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Tablet penetration to triple in 2012 – good news for publishers & advertisers

by Claudia Sagripanti on May 24, 2012 with 2 Comments

The Australian Multi-Screen Report confirms the rapid adoption of tablet devices in Australia, with 15% of households now owning a tablet. This figure is predicted to hit 39% this year. One of the most interesting points out of this report, (co-authored by research house Nielsen, and TV audience measurement bodies OzTam and Regional TAM) is that online video viewing has increased from 2% in 2010 to 5% for 2011. This research helps to position the tablet device as an effective channel for content distribution. This was also emphasised at the recent launch of AIMIA's Tablet Publishing Guidelines - A Content Revolution, at ...

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AIMIA expands digital training program with Digital Nation

by Claudia Sagripanti on May 23, 2012 with No Comments

Digital nation rules –  training on core operational and commercial skills vital Delighted to announce the formal launch of Digital Nation,  the training and education arm of VentureOne. Building on the 4 years of running the highly successful series on Digital Project Management, Digital Content Business and Commercialising Video, Digital Nation will focus on workshops and training for digital agencies, web publishers/online services and corporates establishing ecommerce and online retail operations. Digital Nation CEO Claudia Sagripanti says, “We know our approach and format works based on the positive feedback received and that fact that we have trained over 500 people in digital project ...

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Interview with Chris Pile

by Claudia Sagripanti on Mar 24, 2012 with No Comments

 What's your day job? Managing Director of TheFARM. What type of projects does The Farm work on – how long do they run? All things digital. If we can create a way for people to connect to brands then we do it. Most recently we have worked on apps for both mobile and social media and have developed an IPTV channel with Sony for one of our clients. We run social spaces for most of our clients which involves content strategy, creation and community management. We also have a large tech capability so projects in the business range from a week to 6 ...

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Habits Are The New Viral, but content matters more

by Claudia Sagripanti on Feb 09, 2012 with No Comments

Get up, check email, news and social media sites, breakfast, coffee. In the evening, dinner, TV/internet/mobile, clean teeth, bed, check social media, sleep. Repeat. Habits matter. The key to the success of any start up is their ability to manipulate behaviours – to become habit forming, says Nir Eyal, in a recent Tech Crunch article. He states, correctly in my view, that “the economic value of web businesses increasingly depends on the strength of the habitual behaviour of their users.” The difference between a start up winner and loser, therefore is the ability to develop these habits. It’s the first I’ve heard of the ...

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Why taking time to work on your business changes your life (and fortune).

by Claudia Sagripanti on Feb 09, 2012 with No Comments

Agency/digital services business owners and directors gathered in Sydney recently to work on their growth goals at the first Accelerate your Digital Business seminar.  There were some great insights applicable to businesses at all stages of growth. This one-day intensive workshop, hosted by AIMIA & VentureOne, was led by entrepreneur, investor and corporate advisor, Matt Costello. With a great range of experience in the room, the discussion was very passionate, as attendees were looking for guidance on how to. -          Grow  the business by 20% for the next 3 – 5 years -          Expand service offerings -          Increase repeat and ongoing business -          Prepare the business for acquisition We started with a ...

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Get ready for more competition.

by Claudia Sagripanti on Feb 08, 2012 with No Comments

Get ready for more competition. Why it’s important to grow your business strategically. Offshoots of three multinational digital services businesses have just opened recently. This adds even more competition for agencies – and highlights the need for companies to take serious action to firm up and grow their business. A small group of agencies gathered in Sydney to do exactly that at the first Accelerate your Digital Business seminar. This one-day intensive workshop, hosted by AIMIA & VentureOne, was led by entrepreneur, investor and corporate advisor, Matt Costello. While the topic may be considered dry, the discussion proved that it was anything but. ...

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