Digital Nation

Interview with Tim O’Neill, Reactive

What's your day job? I’m Joint Managing Director at Reactive. We’re a digital agency and have been running for 15 years. My main focus is working with our major clients, and helping to welcome new ones (you could call it sales & marketing).   What type of projects does your company work on – how long do they run? A typical project is a large Web site that requires some sound thinking up front, a well-considered (and validated) user experience, some complex technical stuff and flawless delivery. We also help to build awareness through online campaigns, search marketing and the like.   How did you ...

Managing digital agencies – the client perspective

Is risk sharing becoming more common for digital projects? We’re hearing more about this approach, and in fact had a great presentation from Melissa Firth, Manager of Product Development for ABC Commercial as part of the expert panel at the Advanced Digital Project Management workshop last week. The rise of risk sharing Melissa talked about the different models which are being explored at ABC Commercial, which include the sharing of IP or keeping IP and sharing revenue which means the developer in invested in the project – and the outcomes – for the long term. ABC Commercial manages a number of contractors for ...

Dollar value of mobile vs tablet shopping

Tablets are becoming a device for shopping. PayPal has looked at the difference in value of shopping baskets – really interesting to compare the basket dollar value: Tablet shopping basket Used primarily at home Shared device Large screen, better interaction, portable 61% apps / 39% web Browse-to-buy conversion 2x higher than smartphones ASP of ~$80Phone Phone shopping basket Used everywhere Individual device Small screen, infinitely portable, taken everywhere 85% apps / 15% web Mobile traffic 2x higher than tablets ASP of ~$60 (Sources:  eMarketer, US Mobile Commerce Forecast, Jan. 2012; Arbitron Mobile, May 2011; IBM; PayPal). What this suggests is that companies need to have different shopping optimisation strategies to cater for the different usage on ...

Interview with Jason Davey, Bullseye

What's your day job? As Managing Director, my role is essentially split between providing clients with strategic advice and leading our team to deliver great results. That involves a lot of communication and staying one step ahead at all times. What type of projects does your company work on – how long do they run? Bullseye works on all manner of digital projects; from campaigns to building apps to million-dollar enterprise website solutions. We have a heritage in being able to tackle technically complex projects that purely creative agencies can’t handle, whilst also being able to handle creative work that needs interactive ...

Marketing your app – practical advice

Paul Alex Gray from kids game developer Bubble Gum Interactive gave a fab presentation on marketing of their flagship game – Little Space Heroes, an online kids game. Marketing strategies used encompassed: The right message - framing the messaging around the outcomes delivered to your customer ensuring that it passes “so what” test Well written content SEO (which is useless without well written content) Multiple channels ensure repetition of the message PR including mainstream media & bloggers Paul’s explanation of the practicalities in approaching bloggers was really instructive. Each of the bloggers around the world was approached individually. It took a great deal of effort in understanding ...

The art & science of scoping management

Scoping is the make or break element of the project. It’s a major determinant of  the project’s profitability – and success – as it relies on the correct assessment of hours, inputs and resources. Scope creep is one of the most common reasons projects run late and over budget. As a project manager, your most important role is scope management as it directly impacts the bottom line, contributes to success of the project as well as the company, client satisfaction, and your own professional development. Scoping is done early in the project life-cycle. The output is the project plan which sets out ...

Mobile commerce grows massively in Australia

Paul Buchanan, Head of Mobile for PayPal Australia spoke at Metro Screen’s the business of mobile apps last week. In a fascinating presentation on the increasing appetite for mobile payments he gave some information on the PayPal Australia growth: 1.5 million of PayPal Australia’s 4.5 million users have transacted on mobile. Mobile payment volumes grew 5 times in Australia Over  20,000 PayPal AU merchants have accepted their first mobile   payment since March 2011 This local activity is being driven by 500,000 Unique visitors to mobile web/day (86% year on year growth) (Nielsen – Jan 2012) Mobile shopping searches increased 220% year on year  (Google Jan 2012) 25% ...

Testing is like sex

If it’s not fun you’re doing it wrong! A big and bold claim at Metro Screen’s Metro Apps Lab recently.  We heard from Anne-Marie Charrett from Testing Times, who set a task to test an existing app (coin flipping) in the app store. First of all we picked up the variations in the naming convention  between the free and paid version – and numerous other mistakes  as well as a fundamental bug (when restarting the app).  And disappointinly, there was a different experience between the iPhone and Android version (on the Samsung Galaxy). The group identified over 20 issues in 20 ...

The role of devices in the sales funnel

This is a great post for anyone looking at the impact of different devices on the path to purchase. I was particularly interested in role of tablets in researching and shopping, however the US report, also looks at PCs/laptops and smart phones. The research was conducted by mobile advertising company inMobi and researcher Mobetext, and released a couple of days ago.

Top wireframing tools

I’m involved with Metro Screen’s MetroAppsLab - a mini hackathon/lab for mobile apps development. Oliver Weidlich of Mobile Experience came in and gave a great presentation on wireframing – a how-to and why. 7 reasons to use wireframes in mobile app design To create the skeleton of the application To progress sketches to higher fidelity To formally plan out the interaction between the screens in more detail and all the functionality Investigate different paths To use more accurate relative sizing To use OS elements Create assets for usability testing While the benefits of wireframing are clear, the decision on what tool to use is a bit more complicated, depending ...

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