Digital Nation

Interview with Matt Griffin, CEO of independent digital agency, Deepend

by Claudia Sagripanti on Nov 14, 2012 with No Comments

What's your day job? I’ve got a few fingers in a number of pies at the moment and just trying to stay abreast of things is a full-time job. My day starts with a quick nappy change (Oscar’s, my youngest son, not mine) and a couple of laps around Centennial Park on two wheels then arrive at work around 8 am. My main remit involves overseeing Deepend, of course, but over the last couple of years I have been focused setting or getting involved in a number of start-up businesses in the online, mobile and technology space.   What type of projects ...

more »

The Rise of Co-working Spaces: A Sharehouse of Ideas

by Claudia Sagripanti on Nov 07, 2012 with No Comments

Sick of working in the local cafe? Want access to like-minded creative spirits or entrepreneurs but not on the payroll? The trend of co-working in designated spaces has hit a chord with Sydney freelancers. The rise of co-working spaces started with Creative Places and The Office Space. The Loop have also jumped on board to make connecting with creatives and workspaces as easy as possible. The spaces listings has recently changed so that it's now free to advertise available desks/warehouses/studios etc. Now you only pay-per-lead, i.e. whenever someone inquires about your space you'll get sent all their contact details so that you can get ...

more »

A new approach to recruiting – #1 tip

by Claudia Sagripanti on Nov 07, 2012 with No Comments

We’re had lots of discussions with agencies recently about the skills shortage, and how they recruit. The shortage of skilled employees is not hype. Finding staff to support business growth and new projects is really difficult. And with rising cost structures agencies don’t necessarily want to bid for staff and drive up salaries even further. Recently one agency had 6 people to recruit including developers, producers, project managers, and senior staff. It’s difficult to use two or three recruiters to fill those different positions. And if you’re really busy you don’t have time or the inclination to read through piles of CVs ...

more »

The Second Screen Social- the dance that broadcasters can’t afford to miss

by Claudia Sagripanti on Nov 07, 2012 with No Comments

By Natalie Apostolou The rise of second screen viewing and the shift to social media as an audience barometer for TV engagement continues to confound broadcasters and  advertisers alike as they struggle to catch up with darting eyeballs. As Australia readies for the push of social screen platform providers like ZeeBox,  which is due to launch later this month followed by a slew of others, the experiences from the more advanced US, UK and European markets revealed at  MIPCOM in October suggests that Australian broadcasters needs to wise up fast to the audience bridging opportunities at its doorstep. Speaking at MIPCOM, Fox Broadcasting ...

more »

Interview with Adam Good, Director of Digital Media and Content at Telstra Media

by Claudia Sagripanti on Oct 25, 2012 with No Comments

What's your day job? Director of Digital Media and Content at Telstra Media. The position is accountable for a suite of products in entertainment, news, sports, lifestyle and personalisation that are delivered across four digital screen platforms mobile, web, tablet and IPTV.   What type of projects does your company work on – how long do they run? Telstra Media was established to manage all of Telstra Corporation's end-to-end media capabilities. The portfolio includes: 50% ownership of FOXTEL Pay TV business, award winning IPTV platform the T-Box, BigPond web and mobile portal properties, BigPond TV, BigPond Movies, Sensis directory business including Yellow, AFL.com.au, ...

more »

Cuddles and virtual teams

by Claudia Sagripanti on Oct 05, 2012 with No Comments

It’s not often that one discusses the use of hormones as a management tool. However this recent article in the Sydney Morning Herald on the power of feel-good hormone oxytocin, prompted me to do some more reading. Research conducted by professor of economics Dr Paul Zak suggests that oxytocin or as he calls it the ''moral molecule'' is behind all human virtue, trust, affection  and love. It is the social glue that keeps society together.  His initial field of research in economics was to understand why  people behave more generously than traditional economic models predict that they should – i.e. the ...

more »

Interview with Adam Quirk, MassMedia Studios

by Claudia Sagripanti on Sep 20, 2012 with No Comments

What's your day job? I’m the Managing Director of MassMedia Studios, a full service digital agency delivering informed creative for clients that need to get true cut through and penetration in an integrated way, across a range of mediums. Practically speaking it sees me balancing both the management of the different business functions, with supporting our key clients to ensure we help them achieve their goals.   What type of projects does your company work on – how long do they run? We have two main outputs, digital marketing campaigns and digital development. A campaign can be a short burst execution running only ...

more »

Mobile-optimised sites generate more engagement

by Claudia Sagripanti on Sep 07, 2012 with No Comments

Interesting report here from the Internet Advertising Bureau UK on the results of mobile-optimised sites.  The IAB found that the advertisers with a mobile-optimised website enjoyed increased engagement with consumers – up to 2 minutes more. Only 40% of major UK brands had a mobile-optimised site which included Tesco, Marks & Spencer, Boots, Argos and B&Q. The key points: Mobile optimised sites pulled in 192% more unique visitors than their non-optimised alternatives Those sites attracted 304% more daily visitors and 490% more total visits. Visitors who logged a higher dwell time, browsed content for an average of 5 minutes on platforms specifically adapted for this ...

more »

Interview with Tim Parson, Chief Innovation Officer, Quickflix

by Claudia Sagripanti on Sep 05, 2012 with No Comments

What's your day job? Chief Innovation Officer at Quickflix.   What are you working on at the moment? Xbox, gamification, and celebrations for the first anniversary of our streaming launch!   How many staff do you have in total We have about 100 (full time and part time), and I currently have 17 who work directly for me.   In your experience on client side, what are the major roadblocks or problems in doing good business with your agencies/contractors? Tough question ! We're an attractive client - who wouldn't want to work with movies + TV content right !? - but also a very demanding one. Quickflix runs lots of ...

more »

Why acceptance certificates should be a crucial part of your agency’s processes

by Claudia Sagripanti on Aug 16, 2012 with No Comments

How many of you issue acceptance certificates? There was a momentary silence when Julie Bray from Ventiv raised this at the recent Advanced Digital Project Management workshop in Melbourne. There are many forms like the statement of work and contract where you’re chasing the client for sign-off, and it's daunting to think you need to chase them again for the acceptance certificates. However, acceptance certificates are just as important for your commercial success says Julie. The concept is borrowed from the building world where completion or occupancy certificates are mandated for safety, and as a payment milestone. As the agency, you issue ...

more »
Page 4 of 6 ←; First ... ← 2 3 4 5 6 →