Why acceptance certificates should be a crucial part of your agency’s processes

How many of you issue acceptance certificates? There was a momentary silence when Julie Bray from Ventiv raised this at the recent Advanced Digital Project Management workshop in Melbourne. There are many forms like the statement of work and contract where you’re chasing the client for sign-off, and it's daunting to think you need to chase them again for the acceptance certificates. However, acceptance certificates are just as important for your commercial success says Julie. The concept is borrowed from the building world where completion or occupancy certificates are mandated for safety, and as a payment milestone. As the agency, you issue ...

Interview with Tim O’Neill, Reactive

What's your day job? I’m Joint Managing Director at Reactive. We’re a digital agency and have been running for 15 years. My main focus is working with our major clients, and helping to welcome new ones (you could call it sales & marketing).   What type of projects does your company work on – how long do they run? A typical project is a large Web site that requires some sound thinking up front, a well-considered (and validated) user experience, some complex technical stuff and flawless delivery. We also help to build awareness through online campaigns, search marketing and the like.   How did you ...

Managing digital agencies – the client perspective

Is risk sharing becoming more common for digital projects? We’re hearing more about this approach, and in fact had a great presentation from Melissa Firth, Manager of Product Development for ABC Commercial as part of the expert panel at the Advanced Digital Project Management workshop last week. The rise of risk sharing Melissa talked about the different models which are being explored at ABC Commercial, which include the sharing of IP or keeping IP and sharing revenue which means the developer in invested in the project – and the outcomes – for the long term. ABC Commercial manages a number of contractors for ...